In today’s digital age, having a website is crucial to the success of your business.
However, creating a website isn’t enough – you need to understand how your website is performing in order to make relevant decisions for your business.
One of the most effective ways to do this is by using website analytics.
In this blog post, we will explore the benefits of website analytics, how it can help boost your business and what tools you can use.
Find out how your visitors find you
One of the primary benefits of website analytics is that you can gather valuable information about how your customers find your website.
You can learn about the various channels that drive traffic to your site, including organic searches, paid ads, and links from other websites.
With this data, you can adjust your marketing strategy to focus more on the channels that are driving the most traffic and conversions.
Track the number of visitors to your website
Analytics can also show you how much traffic you are getting to your website.
You can see how many unique visitors you get per day, week, or month.
Additionally, you can learn how long visitors are spending on your site and how many pages they are viewing.
By monitoring these metrics, you can gain insights into your website’s popularity and see which pages are the most engaging for your visitors.
Gather data on their behaviour on your website
Website analytics can give you a lot of information about how each visitor behaves on your website.
You can track everything from abandoned carts to the best-performing pages.
By understanding how visitors are interacting with your site, you can make data-driven decisions to optimise their experience.
You can also track when visitors leave your website, which can help you identify critical moments in the customer journey where improvements can be made.
Find out what your worst-performing pages are
Analytics can also show you the pages on your website with the highest bounce rates.
A high bounce rate means that visitors are leaving your site quickly after arriving.
This can be a sign that a page is not meeting visitor expectations and needs improvement.
By identifying these pages, you can make changes to improve engagement and increase conversions.
Optimise performance for more conversions
By leveraging the insights gained from website analytics, you can fine-tune your website to optimise for conversions.
For example, if you notice that visitors are spending a lot of time on a particular page, you could consider adding a call-to-action to encourage them to take the next step.
Similarly, if you notice a high bounce rate on a particular page, you could experiment with different layouts or messaging to improve engagement.
Tools To Use
The most used tool for sure when it comes to analytics is Google Analytics.
It provides detailed insights into how visitors interact with your website and can help you understand the effectiveness of your marketing efforts.
Other popular analytics tools include Adobe Analytics, Mixpanel, KISSmetrics, Hotjar and Webtrends.
The tool that we use though is Fathom.
We love Fathom because it keeps analytics simple, it gives you just the date you really need and it’s 100% legal throughout the World which can’t be said for a lot of the other tools.
You can get started with Fathom for free here with $10 credit.
Does it matter what tool you use?
To be blunt, no!
I really don’t care what tool you use as long as you use one.
Just having a website online but not knowing how it’s performing is not good for your business so as long as you’re using a tool to track these numbers It doesn’t matter what it is.
Fathom is our pick, but the other tools still do a great job.
Website analytics is a powerful tool that can help you understand how your customers find and interact with your website.
With the right data, you can adjust your marketing strategy to focus on channels that drive traffic and conversions, track the number of visitors to your site, gather data on their behaviour once they’re there, and identify pages with high bounce rates – all in order to optimise performance for more conversions.
There are many tools available such as Google Analytics or Fathom but it doesn’t matter which one you use as long as you’re tracking these numbers – just make sure you have something in place!
